A nonprofit website has three audiences: people who might give, people who might help, and people who need your services. Good design serves all three without clutter.
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Nonprofit Website Design: What Donors and Volunteers Look For
October 21, 20261 min read4 sections
The short version
A practical guide to nonprofit web design — clear mission, easy donating, volunteer sign-up, and proof of impact — plus how Proximent builds nonprofit sites free.
01
The essentials
- Your mission in one sentence, at the top.
- A clear donate button on every page.
- Volunteer sign-up that doesn't require an email back-and-forth.
- Proof of impact — stories, photos, and plain numbers.
- Contact and location for people seeking help.
02
Design choices that build trust
- Real photos of your people over stock images.
- Board and staff names listed openly.
- A site that loads fast on phones, where most visitors arrive.
03
Keeping the site alive
Nonprofit sites often decline when the volunteer who built them moves on. With Proximent, updates go through your workspace and our team makes them.
04
Cost
Through our nonprofit program, the design and build are free. Hosting is $20 per month. See also our nonprofit websites service.
Next step
Have questions about your business?
Tell us what you need and we'll show you how we'd set it up.
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